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HSBC Private Bank Supports Design School for Second Year

1 December 2008

Miami's Design and Architecture Senior High Students to Present Environmental Fashion Design Project - "Project Green"

HSBC Private Bank, the private banking unit of one of the world's largest financial services companies, has announced it is supporting an environmental fashion design project to encourage and showcase the talents of emerging student designers in Miami for a second year.

In 2007, HSBC Private Bank initiated the project with Miami's Design and Architecture Senior High, ("DASH") a successful magnet school which ranked among the top eight high schools in the US according to U.S. News and World Report. The school attracts talented, students from throughout the Miami-Dade County. All students from DASH graduate the high school and enter some of top design colleges around the world.

This year, HSBC Private Bank is collaborating with DASH on 'Project Green' which will highlight the students' talents in the area of fashion design, utilizing environmentally sustainable materials and processes. Students are responsible for all components of production, program design and staging. The 23 seniors will work across teams to produce 12 garments. The result will be a professional exhibit that will give international recognition to talented senior fashion design students during Design Miami/ 2008.

"Our collaboration with DASH is part of our long-term commitment to investing in education and the environment particularly in the local communities that we serve," said Michiko Kurahashi, Head of Marketing and Communications at HSBC Private Bank - Americas. "As the first major bank to become carbon neutral, HSBC Private Bank sees environmental sustainability as an important element to the initiatives we support. This project is a great example of innovation and creativity of these talented students in identifying sustainable solutions to environmental issues."

DASH's Principal, Dr. Mancuso said: "We are most grateful for HSBC Private Bank's continued support. The students are not only learning about the business process of fashion design and production but also the importance of conserving resources and the future of the planet. They are incredibly excited by this opportunity to bring their creative vision to reality and to exhibit their work at a time when the focus of the international design world turns to Miami."

The inaugural project originated in conjunction with HSBC Private Bank's role as Principal Sponsor of Design Miami/, the most prominent and substantive forum for international design. HSBC Private Bank challenged senior DASH students to design a chair fabricated from recycled aluminum and focusing on comfort, aesthetic appeal and ease of production from the environmentally sensitive material. Five designs were selected to be taken from concept to prototypes that were displayed in the HSBC Private Bank lounge during Design Miami/2007.

HSBC Private Bank

HSBC Private Bank is the marketing name for the private banking business conducted by the principal private banking subsidiaries of the HSBC Group worldwide. HSBC Private Bank, together with HSBC Guyerzeller and the private banking activities of HSBC Trinkaus as well as the HSBC Private Banking entities, known collectively as Group Private Banking, provides services to high net worth individuals and their families through 96 locations in some 44 countries and territories in Europe, the Americas, the Asia-Pacific region, the Middle East and Africa. At 30 June 2008, profits before tax were US$822 million for the first half year and combined client assets under management were US$499.3 billion.

In the United States, HSBC Private Bank offers banking and wealth management services through HSBC Bank USA, N.A. and HSBC Private Bank International in Miami. HSBC Bank USA, N.A. is an FDIC Member.

HSBC Private Bank draws on the strength of the HSBC Group, one of the world's largest banking and financial services organisations providing a comprehensive range of financial services to 100 million customers.

About Design & Architecture Senior High

Established in 1990, Design & Architecture Senior High (DASH), located in the heart of the Miami Design District, is the premier design high school in the USA. The DASH advisory board, paneled by Miami's top industry professionals offers extensive experience and guidance to keep the school aligned with industry standards. The combination of high academic standards and the exceptional design curriculum allows DASH students to compete for admissions and scholarships to the country's finest colleges and universities. For more information please visit: www.dashschool.org

About Design Miami/

Design Miami/ is the most prominent and substantive forum for international design, representing a convergence of commerce and culture. Its annual shows in Basel, Switzerland (June) and Miami, USA (December) bring together the most influential designers, collectors, dealers, curators and critics from around the world.

Design Miami/ is presented in partnership with HSBC Private Bank, whose dedication to innovative international design is an example of its emphasis on the value of connections. HSBC Private Bank is committed to supporting the forum in Basel and Miami until 2010 and to continuing to explore new opportunities together with Design Miami/ into the future.

Design Miami/ 2008 runs from December 3 - 6. For more information please visit www.designmiami.com

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