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HSBC Lands at Miami International Airport

31 March 2009

HSBC brand now greets more than 150 million North American travelers

Mettawa, IL (March 31, 2009) - HSBC, one of the world's largest financial services companies, today announced Miami as the latest addition to its global airport branding strategy. As part of the five year agreement, the HSBC brand now features prominently across the interior and exterior of 102 jet bridges at Miami International Airport, one of the 30 busiest airports in the world, with over 34 million travelers passing through it each year.

HSBC Branding at Miami International Airport

The interior of the jet bridges displays HSBC's 'Points of Value' campaign - a global advertising campaign which illustrates how different values make the world a richer place. They also highlight the key benefits of HSBC's global personal banking service HSBC Premier, which include: international recognition, worldwide support, a Premier credit card, home-financing options, full-service wealth management(1) and a single relationship manager. Last year, Premier customer numbers grew by 22 percent to top 2.6 million worldwide. Of these, some 260,000 customers reside in the U.S., up from 196,000 in 2007.

Kevin Martin, EVP of Personal Financial Services, HSBC Bank USA, N.A., said, "Miami International Airport is a crossroads for literally millions of people each year, particularly those travelling to and from Central and South America. HSBC's strong presence in these markets and growing network in Florida makes Miami a natural place to continue building awareness of our brand."

HSBC first established a presence in Florida in 2000. Since that time it has expanded rapidly and currently operates a network of 20 retail branches, a dedicated commercial banking facility and office of the private bank.

Jet bridge advertising is a concept pioneered by HSBC and launched at London's Heathrow Airport in 2001. Since that time it has expanded to 41 airports in 17 countries around the world. HSBC branding can now be seen at airports in such diverse locations as: Sydney, Beijing, Shanghai, New York, London, Athens and Tokyo.

In the United States and Canada, HSBC already has a strong presence at John F. Kennedy International Airport and LaGuardia International Airport in New York, Newark Liberty International Airport in New Jersey, Toronto Pearson International Airport and most recently, Vancouver International Airport. With the addition of Miami International Airport, HSBC's airport branding campaign will reach more than 150 million North American fliers annually.

Note to editors

(1) Securities and Annuity Products are provided by Registered Representatives and Insurance Agents of HSBC Securities (USA) Inc., member NYSE/FINRA/SIPC, a registered Futures Commission Merchant, a wholly-owned subsidiary of HSBC Markets (USA) Inc. and an indirectly wholly-owned subsidiary of HSBC Holdings plc. Insurance products are offered through Insurance Agents of HSBC Insurance Agency (USA) Inc., a wholly-owned subsidiary of HSBC Bank USA, N.A., and an indirectly wholly-owned subsidiary of HSBC Holdings plc. Products and services may vary by state and are not available in all states. Securities, Annuity and Insurance Products are: Not a deposit or other obligation of the bank or any of its affiliates; Not FDIC insured or insured by any federal government agency of the United States; Not guaranteed by the bank or any of its affiliates; and subject to investment risk, including possible loss of principal invested.

About HSBC Premier

HSBC Premier is a premium financial management service offering a range of banking, investment and financing solutions. It is currently available to clients who maintain 100K in combined personal deposit and investment balances or $500,000 in combined personal deposit, investment, and credit/mortgage balances.

HSBC Premier provides international recognition and support, international services, credit card rewards and protection around the world, and financial planning and wealth management through a single Premier Relationship Manager. With Premier Centres in 42 countries and territories, HSBC Premier breaks down banking barriers allowing customers to seamlessly bank anywhere in the world.

Within the United States, HSBC Premier Centres can be found in Los Angeles, Miami, New York City, San Francisco, Washington D.C., Westport, CT., and White Plains, NY. Additionally, there are over 250 Premier Centres worldwide.

For more information visit:

About HSBC Bank USA, N.A.

HSBC Bank USA, N.A. has more than 470 bank branches throughout the United States, with over 380 in New York State. The Bank also operates in Florida, California, D.C., Washington, D.C. Pennsylvania, New Jersey, Delaware, Oregon, Washington, Maryland, Illinois, Connecticut and Virginia.

HSBC is the principal subsidiary of HSBC USA Inc., an indirectly-held, wholly-owned subsidiary of HSBC North America Holdings Inc. HSBC USA Inc. is one of the nation's largest bank holding companies by assets.

Deposits in the United States are offered by HSBC Bank USA, N.A. Member FDIC.

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