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Need a Lift? Follow the HSBC BankCab on Twitter and Try Your Chance at Winning the HSBC Ticket to Ride Sweepstakes

21 September 2009

HSBC Bank USA, N.A (HSBC) announces an exciting addition to its BankCab program: the HSBC "Ticket to Ride Sweepstakes."

New York, NY - HSBC Bank USA, N.A (HSBC) today announced an exciting addition to its BankCab program: the HSBC 'Ticket to Ride Sweepstakes' which provides new HSBC Premier and Plus clients the chance to win the HSBC BankCab and driver as their exclusive, personal chauffeur for a day. The sweepstakes will run between September 21 and November 13, 2009 and is part of an ongoing program that gives HSBC customers and prospects a chance to enjoy a free cab ride within Manhattan.

Bank Cab

Johnnie Morello, the seasoned Bronx-born driver, will continue his role as HSBC brand ambassador, providing free cab rides to current and prospective HSBC clientele throughout Manhattan. In between picking up passengers, Johnnie will also appear at HSBC brand experience events targeting new Premier and Plus clients.

Another new twist to the program is that consumers can now follow the HSBC BankCab on Twitter via where updates on its whereabouts, fun facts about traveling in New York and much more will be revealed.

Look for Johnnie and the HSBC BankCab driving around Manhattan or at HSBC events to receive promotional materials on how to enter the HSBC Ticket to Ride Sweepstakes for the chance to win Johnnie as personal chauffeur. Opening an HSBC Premier or Plus account with a qualifying deposit during the promotion period will automatically enter you into the sweepstakes, so stop by a local New York City HSBC branch to learn more about the Premier and Plus offerings.*

There will be eight random drawings between October 30 and December 31, 2009 to determine the HSBC Ticket to Ride Sweepstakes winners. For more information on the sweepstakes and rules of entry, look out for Johnnie and the HSBC BankCab.

"The HSBC BankCab program is designed to surprise and delight New Yorkers, making their day a little easier," said Nancy Armand, Premier Segment Head, HSBC Bank USA, N.A. "It also brings to life the type of quality services we offer to our clients at HSBC."

Johnnie can be recognized wearing a red sportcoat and driving the well-known red and white, HSBC branded, vintage New York checkered cab Johnnie loves to learn about his passengers and surprises them with his knowledge of all that New York City and HSBC has to offer.

About HSBC Bank USA, N.A.

HSBC Bank USA, N.A. has more than 470 bank branches throughout the United States, with over 380 in New York State. The Bank also operates in Florida, California, Washington, D.C. Pennsylvania, New Jersey, Delaware, Oregon, Washington, Maryland, Illinois, Connecticut and Virginia. HSBC Bank USA, N.A. is the principal subsidiary of HSBC USA Inc., an indirectly-held, wholly-owned subsidiary of HSBC North America Holdings Inc. HSBC USA Inc. is one of the nation's largest bank holding companies by assets. Deposits in the United States are offered by HSBC Bank USA, N.A. Member FDIC.

About HSBC Premier

HSBC Premier is a premium financial management service offering a range of banking, investment and financing solutions. To qualify for HSBC Premier, you need to have a Premier checking account and maintain $100,000 in combined personal deposit and investment balances. Business owners may use their commercial balances to qualify for personal Premier membership. A monthly maintenance fee of $50 will be incurred if minimum balance requirements are not maintained.

HSBC Premier offers international recognition and support, international services, credit card rewards and protection around the world, and financial planning and wealth management through a single Premier Relationship Manager. With Premier Centres in 42 countries and territories, HSBC Premier breaks down banking barriers allowing customers to seamlessly bank anywhere in the world.

Within the United States, HSBC Premier Centres can be found in Los Angeles, Miami, New York City, San Francisco, Washington, D.C., Westport, CT., and White Plains, NY. Additionally, there are over 250 Premier Centres worldwide.

Media Contacts

HSBC Ticket to Ride Promotion Rules

* No Purchase or Account Opening Necessary to Enter or Win. HSBC Ticket to Ride Promotion is open to legal residents of the New York metropolitan area (five boroughs of New York City, Nassau, Suffolk and Westchester counties), who are 18 years of age or older. Void where prohibited by law. See Official Rules in Cab for full details.

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