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HSBC Expands Airport Branding to LAX

13 January 2010

HSBC brand now greets 200 million North American travellers

New York City, NY (January 13, 2010) - HSBC Bank USA ("HSBC"), part of one of the world's largest financial services companies, today announced Los Angeles International Airport ("LAX") as the latest addition to the company's global airport branding strategy. As part of the five year agreement, the HSBC brand now features prominently across the interior and exterior of 17 jet bridges at the Tom Bradley International Terminal at LAX, the seventh busiest airport in the world, with more than 59 million travellers last year.

The interior of the jet bridges displays HSBC's popular "Values" campaign—a global advertising campaign which illustrates that only by understanding peoples values, can we better meet their needs. The HSBC Group's international network comprises around 8,500 offices in 86 countries and territories in Europe, the Asia-Pacific region, the Americas, the Middle East and Africa.

Kevin Martin, SEVP of Personal Financial Services and Head of Marketing, HSBC Bank USA, N.A., said, "As a true gateway to Asia/Pacific, LAX represents a particularly compelling opportunity to reach HSBC customers. As 'The world's local bank,' we seek to serve our customers wherever they are, both domestically and abroad."

The HSBC Group first established a presence in California in 1866. HSBC Bank USA's network in California includes 33 retail branches, including 20 in the Los Angeles/Orange County area.

Jet bridge advertising is a concept pioneered by the HSBC Group and launched at London's Heathrow Airport in 2001. Since that time it has expanded to 50 airports in 23 countries around the world. HSBC branding can now be seen at airports in such diverse locations as: Sydney, Beijing, Shanghai, New York, London, Athens and Tokyo.

In the United States and Canada, HSBC already has a strong presence at John F. Kennedy International Airport and LaGuardia International Airport in New York, Newark Liberty International Airport in New Jersey, Toronto Pearson International Airport, Vancouver International Airport and Miami International Airport. HSBC Bank USA and HSBC Bank Canada's airport branding campaign reaches approximately 200 million North American fliers annually.

Outdoor advertising company JCDecaux North America works with HSBC on this unique jet bridge effort and owns the media assets for LAX Airport and others in the U.S.

About HSBC Bank USA, N.A.

HSBC Bank USA, N.A. is the principal subsidiary of HSBC USA, Inc. It has more than 470 bank branches throughout the United States, with over 370 in New York State. The Bank also operates in Florida, California, Washington, D.C. Pennsylvania, New Jersey, Delaware, Oregon, Washington, Maryland, Illinois, Connecticut and Virginia. HSBC is the principal subsidiary of HSBC USA Inc., an indirectly-held, wholly-owned subsidiary of HSBC North America Holdings Inc. HSBC USA Inc. is one of the nation's largest bank holding companies by assets. Deposits in the United States are offered by HSBC Bank USA, N.A. Member FDIC.

About JCDecaux North America

JCDecaux North America is part of an international media and communications company, JCDecaux Out-of-Home Media Group, founded in 1964. JCDecaux is a world leader in out of home media with over 657,000 advertising panels across 45 countries. It is Europe's largest billboard company and the world's largest street furniture company.

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