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HSBC Expands Regional Presence with New Branch in Koreatown, Los Angeles

4 March 2010

New branch provides a full range of financial services to both businesses and individuals.

New York, NY - HSBC Bank USA, N.A, part of one of the world's largest financial services organizations, has officially opened the doors to its latest full-service retail branch, situated in the heart of Koreatown, Los Angeles. The addition of this facility extends HSBC Bank USA's network in California to more than 35 branches, employing scores of local people and serving tens of thousands of customers.

HSBC Group's presence in over 80 countries and territories is perfectly aligned to Koreatown, with its high concentration of internationally connected individuals and businesses that benefit from both an on-the-ground HSBC branch presence and its extensive global reach.

Dominic O'Hagan, West Coast Regional President, HSBC Bank USA, N.A., said, "Koreatown, with its strong international connections, was the obvious place in which to enhance our California branch network. As 'The world's local bank', we fully understand the importance of serving the Koreatown community locally while helping them to make the most of opportunities globally."

Koreatown branch staff

Located at 3785 Wilshore Blvd., Ste 8, Los Angeles, the brand-new, 2,534 square-feet facility features two teller stations, a Premier banking center, customer meeting rooms and 24 hour ATM, as well off-street parking and the latest in customer-friendly design.

Operating initially with a staff of seven locally employed banking professionals, the Koreatown branch provides a full range of financial services to both businesses and individuals including Premier,1 HSBC's global personal banking service. This offers international recognition, worldwide support, wealth management,2 insurance, mortgages,3 a credit card,4 access to a relationship manager and 'Global View,' a unique online service which allows customers to access and manage all of their international Premier accounts in one place.

Branch manager Abraham Lee, is a career banker with over 20 years professional experience in and around the Koreatown area. Abraham and team are able to serve customers in Korean, Mandarin and Spanish as well as English. Between them they offer more than sixty years worth of combined banking experience.

This evening, HSBC will mark the occasion of its Koreatown launch with a VIP Grand Opening Ceremony, during which checks totalling $15,000 will be presented to three local charities: The Charles H. Kim Educational Fund,5 BREATHE L.A,6 and Los Angeles Conservation Corps7. All funds will be used to support educational programs for young people.

Daisy Kim, President, Charles H.Kim Educational Fund, said, "Charles H. Kim Education Fund is thrilled to receive a generous donation from HSBC. The funds will be used to purchase educational materials or provide for enrichment activities to enhance the educational experience of every child at Charles H. Kim Elementary School. This kind of support from the business community will help the school maintain the high standard of excellence that was established from its opening day. We are very grateful for this donation from HSBC."

Enrique Chiock, President and CEO, BREATHE L.A, said, "BREATHE L.A recognizes HSBC's great strides to address community well-being and sustainability through your business services and educational support. We look forward to welcome HSBC's increased involvement in Koreatown to ensure greater local prosperity as we move towards a greener economy."

Bruce Saito, Executive Director, Los Angeles Conservation Corps, said, "Thanks to this new partnership, the LA Conservation Corps will be able to continue our efforts to maintain and beautify neighborhoods from downtown to Koreatown and throughout greater Los Angeles, while providing job skills training and environmental education for young people in the community. We are proud to welcome HSBC to the neighborhood and look forward to our continuing collaboration."

Note to editors

About HSBC Bank USA, N.A.

HSBC Bank USA, N.A. has more than 475 bank branches throughout the United States, with over 370 in New York State. The Bank also operates in Florida, California, Washington, D.C. Pennsylvania, New Jersey, Delaware, Oregon, Washington, Maryland, Illinois, Connecticut and Virginia. HSBC Bank USA, N.A. is the principal subsidiary of HSBC USA Inc., an indirectly-held, wholly-owned subsidiary of HSBC North America Holdings Inc., one of the nation's largest bank holding companies by assets. Deposits in the United States are offered by HSBC Bank USA, N.A. Member FDIC.

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1 HSBC Premier is a premium financial management service offering a range of banking, investment and financing solutions. To qualify for HSBC Premier, you need to open a Premier Checking account and maintain $100,000 in combined personal deposit and investment balances. Business owners may use their commercial balances to qualify for personal Premier membership. A monthly maintenance fee of $50 will be incurred if minimum balance requirements are not maintained.

HSBC Premier offers international recognition and support, international services, credit card rewards and protection around the world, and financial planning and wealth management through access to a Premier Relationship Manager. With Premier Centres in 42 countries and territories, HSBC Premier breaks down banking barriers allowing customers to seamlessly bank anywhere in the world.

Within the United States, HSBC Premier Centers can be found in Los Angeles, Miami, New York City, San Francisco, Washington, D.C., Westport, CT., and White Plains, NY.

In addition to Premier Relationship Managers in branches, there are over 250 Premier Centers worldwide. For more information visit: HSBCPREMIERUSA.com.

2 Securities and Annuity Products are provided by Registered Representatives and Insurance Agents of HSBC Securities (USA) Inc., member NYSE/FINRA/SIPC, a registered Futures Commission Merchant, a wholly-owned subsidiary of HSBC Markets (USA) Inc. and an indirectly wholly-owned subsidiary of HSBC Holdings plc. Insurance products are offered through Insurance Agents of HSBC Insurance Agency (USA) Inc., a wholly-owned subsidiary of HSBC Bank USA, N.A., and an indirectly wholly-owned subsidiary of HSBC Holdings plc. Products and services may vary by state and are not available in all states.

3 Mortgage products are offered through HSBC Mortgage Corporation (USA) a wholly owned subsidiary of HSBC Bank USA, N.A. Equal Housing Lender.

4 Credit cards in the U.S. issued by HSBC Bank USA, N.A. or HSBC Bank Nevada, N.A. and are subject to approval.

5 Charles H. Kim Educational Fund's mission is to offer material and financial support to the students of Charles H. Kim Elementary School in Los Angeles. The need for this support is great, given the budgetary cutbacks within the Los Angeles Unified School District, and the particular demographics of the student body, with over 75% of students falling under Title I, or low-income, designation. Charles H. Kim Educational Fund's first priority will be to provide instructional materials, such as books, copy paper and other supplies as needed for all classrooms. Equally important are enrichment activities to enhance students' overall learning experience, such as music, art and dance instruction, educational field trips and special assembly presentations. Virtually all work of the organization will be devoted to raising funds for these needs.

6 BREATHE California of Los Angeles County's mission is to promote clean air and healthy lungs through research, education and technology. HSBC's grant will support O24u Environmental Education: serves K-8 students in after school programs and classroom settings throughout Los Angeles County with fun, hands on learning activities that instruct and empower children with knowledge about the environment and their personal responsibilities. All BREATHE LA programs are provided free of charge to the children and communities served.

7 Los Angeles Conservation Corps primary mission is to provide young adults and school-aged youth with opportunities for success through job skills training, education and work experience with an emphasis on conservation and service projects that benefit the community. HSBC's funds will support the Young Adult Corps program which provides education assistance and job/vocational training for students between the ages of 14-24.

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