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Local Food Trucks To Introduce Six Specialty Menu Items For The Eleventh Annual New Yorker Festival

27 September 2010

NEW YORK, NY – HSBC Bank USA, N.A., "the world's local bank" will bring tastes of the world to the eleventh annual New Yorker Festival, October 1-3, 2010. This year's Festival will feature regional delicacies from six of the city's most popular food trucks representing cuisines and cultures from around the globe.  Stationed outside high-trafficked Festival venues, the participating food trucks will offer Festival-goers and passers-by a unique international culinary experience, without ever leaving the sidewalks of New York.

The participating food trucks and their specially-created Festival dishes include:

  • Rickshaw Dumpling:  Peking Duck dumplings – Hudson Valley duck with Hoisin dipping sauce, five spice cabbage and scallions
  • Schnitzel & Things:  The New Yorker sandwich - chicken schnitzel with lettuce, tomato and a spicy sriracha mayo on a Ciabatta bun
  • Wafels & Dinges:  S’mores Wafel – waffle with marshmallow fluff and Belgian chocolate fudge
  • Bistro: Chicken Pastilla – a Moroccan pastry specialty
  • NYC Cravings:  Porken - a combination of chicken and pork chop over rice with minced pork sauce
  • Van Leeuwen: Pumpkin ice cream

“One of the most wonderful things about New York City is the variety of people, cultures, and - most importantly – the food,” said Kenny Lao, owner of the Rickshaw Dumpling Food Truck. “Food trucks have become a permanent fixture on the streets of New York City providing access to some of the best culinary treats around the world. New Yorker Festival attendees not only gain access to the best and brightest in the worlds of art, entertainment, journalism and publishing, but now, with the support of HSBC Bank, they get a chance to experience the best of the local culinary craze.” 

As the presenting sponsor of this year’s New Yorker Festival, HSBC Bank is delighting their clients with additional treats from the participating food trucks. From October 1 – 3, HSBC Bank customers will receive a unique treat by flashing their HSBC branded credit or debit cards. Treats will be available while supplies last on a first come first served basis.

A sampling of the special treats is provided below:

  • Rickshaw Dumpling: a free serving of noodles or edamame (customer’s choice)
  • Schnitzel & Things: a free serving of Tahitian vanilla panna cotta
  • Wafels & Dinges: one (1) free scoop of ice cream on a waffle
  • Bistro: one free drink of Moroccan mint tea
  • NYC Cravings: Four (4) free pieces of pork dumplings
  • Van Leeuwen: A serving size upgrade (small to medium or medium to large)

“New Yorker Festival is a perfect fit for our globally-minded HSBC Bank customer,” said Johanna Breman Tzur, Head of HSBC Brand & Advertising, North America. “Given the current popularity of food trucks, we thought our current and prospective customers would appreciate the chance to sample a range of local and international cuisine, as yet another element of the New Yorker Festival experience that aligns well with our global accessibility and mindset as “the world’s local bank.”

New Yorker Festival 2010 is a three-day celebration that brings together a distinguished group of writers, thinkers, artists, and other luminaries from fields including film, music, politics, economics, architecture, fashion, and literature. The Festival will be held October 1-3 and reaches close to twenty thousand people from around the world every year. The full program guide will be included in the September 13, 2010, issue of the magazine, on newsstands September 6th, and will be available at newyorker.com/festival.

Editors note

About HSBC Bank USA, N.A.

HSBC Bank USA, National Association operates more than 470 bank branches throughout the United States. There are over 375 bank branches in New York State, as well as branches in Connecticut, Washington D.C., Florida, New Jersey, Pennsylvania, Maryland, Virginia, California, Delaware, Illinois, Oregon and Washington State. HSBC Bank USA, N.A. is the principal subsidiary of HSBC USA Inc., an indirectly-held, wholly-owned subsidiary of HSBC North America Holdings Inc., one of the nation's leading bank holding companies by assets. Deposits in the United States are offered by HSBC Bank USA, N.A. Member FDIC.

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