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HSBC Global Asset Management Appoints Christian Deseglise Head Of North America Wholesale Distribution

8 December 2010

New York, New York - December 08, 2010 – HSBC Global Asset Managementtoday announced that Christian Deseglise has rejoined HSBC as Regional Head of Wholesale for Global Asset Management, North America. He brings extensive experience in the asset management business including expertise in third party distribution of emerging markets and Latin American funds globally. Together with Gary Gordon, Head of Institutional Business Development for North America, he will be responsible for developing and distributing the product offering of HSBC Global Asset Management in North America.Based in New York City, Deseglise will report locally to Sylvia Coutinho, CEO Global Asset Management, Americas and functionally to Sri Chandrasekharan, Global Head of Wholesale.

“Christian’s strong emerging markets credentials will support our goal of establishing HSBC Global Asset Management as a leading emerging markets player in the North American market,” said Sylvia Coutinho, CEO Global Asset Management, Americas.

Deseglise joins HSBC from BTG Pactual where he was a partner in charge of business development for asset management. Prior to that, he was Global Head of Emerging Markets Business at HSBC Global Asset Management, where he was instrumental in developing HSBC’s capabilities in emerging markets. Before 2004, Deseglise worked in capital markets, debt advisory and asset management for emerging markets, starting his HSBC career in Paris in 1990. Deseglise is also an Adjunct Professor teaching “Investing in Emerging Markets” at Columbia University’s School of International and Public Affairs.

Notes to editors:

HSBC Global Asset Managementoffers clients a diverse and full range of active and quantitative investment products including equity, fixed income, liquidity and alternative strategies. HSBC Global Asset Management is one of the world's leading investment management organizations with more than $444 billion in assets under management (as of 9/30/2010). Through its network of offices in 54 emerging markets countries, HSBC Global Asset Management is among the world's largest managers of emerging markets investment strategies with USD103bn in client (as at end of September 2010) assets invested in local, regional and global emerging markets funds. HSBC Global Asset Management serves a diverse client base of corporations, public pension plans, insurance companies, endowments and foundations, and sovereign and supranational funds. HSBC Global Asset Management is the marketing name for the asset management business of HSBC Holdings plc and its affiliates worldwide.

HSBC Global Asset Management is the marketing name for the asset management business of HSBC Holdings Plc. In the US, the asset management businesses include but are not limited to HSBC Global Asst Management (USA) Inc. and HALBIS Capital Management (USA) Inc. Securities products are sold in the US through HSBC Securities (USA) Inc., member of NYSE/FINRA/SIPC. Securities products are not a deposit or other obligations of the bank or any of its affiliates; not FDIC insured or insured by any federal government agency of the United States; not guaranteed by the bank or any of its affiliates; and are subject to investment risk, including possible loss of principal invested.

HSBC Holdings plc, the parent company of the HSBC Group, is headquartered in London. The Group serves customers worldwide from around 8,000 offices in 87 countries and territories in Europe, the Asia-Pacific region, North America, Latin America and the Middle East. With assets of US$2,418 billion at 30 June 2010, HSBC is one of the world’s largest banking and financial services organizations. HSBC is marketed worldwide as “the world’s local bank.”

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