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Experienced Career Banker Appointed New HSBC West Coast Regional President

8 February 2011

New York, NY-HSBC Bank USA, N.A. (HSBC) today announced the appointment of David Goeden as its new Executive Vice President and Regional President, West Coast. Goeden has assumed responsibility for the bank’s fast growing regional retail banking operations. He is based in Los Angeles and reports directly to Kevin Martin, Senior Executive Vice President and Head of Personal Financial Services and Marketing, HSBC North America.

David Goeden is an experienced career banker who first joined HSBC in 1998. In 2005, he became Senior Vice President, Customer Development, leading customer development and product for HSBC’s personal financial services business. He was promoted to Executive Vice President in May 2007.

Experienced Career Banker Appointed New HSBC West Coast Regional President

HSBC’s West Coast network has grown from 7 to 40 branches within the past six years in internationally connected urban centers such as Los Angeles, San Francisco, San Diego and Seattle. It is the fastest growing region for new-to-bank customers of Premier1, HSBC’s flagship international personal banking service. Since first establishing representation in San Francisco in 1865, HSBC has maintained a continuous West Coast presence for over 140 years, employing hundreds of local people and serving tens of thousands of customers.

Kevin Martin said, “David is a key member of our executive team and has shown strong leadership across a number of businesses and functions over the last six years. I have no doubt that he, with our talented West Coast team, will successfully continue the momentum which has been built in the region over the last few years”.

Who we are

HSBC Bank USA, National Association operates more than 470 bank branches throughout the United States. There are more than 375 in New York state as well as branches in Connecticut, Washington, D.C., Florida, New Jersey, Pennsylvania, Maryland, Virginia, California, Delaware, Illinois, Oregon and Washington State. HSBC Bank USA, N.A. is the principal subsidiary of HSBC USA Inc., an indirect, wholly-owned subsidiary of HSBC North America Holdings Inc., one of the nation's largest bank holding companies by assets. HSBC Bank USA, N.A. is a member of the FDIC.

Lines of Business

HSBC Bank USA, N.A., with total assets of $186 billion as of 30 June 2010, serves its 3.8 million customers through its personal financial services, commercial banking, private banking, asset management, and global banking and markets segments.

HSBC Bank on the West Coast

Through its network of 40 branches located across the Greater Los Angeles, San Francisco, San Diego, Portland and Seattle Metropolitan areas, HSBC Bank USA, N.A. offers a full range of banking products and services to individuals, small businesses, corporations and institutions. It leverages HSBC Group's international network to provide market leading product and services to meet its clients growing international needs.

Media Contacts

1 HSBC Premier is a premium financial management service offering a range of banking, investment and financing solutions. To qualify for HSBC Premier, you need to open a Premier Checking account and maintain $100,000 in combined personal deposit and investment balances. Business owners may use their commercial balances to qualify for personal Premier membership. A monthly maintenance fee of $50 will be incurred if minimum balance requirements are not maintained.

HSBC Premier offers international recognition and support, international services, credit card rewards and protection around the world, and financial planning and wealth management through access to a Premier Relationship Manager. With Premier Centers in 42 countries and territories, HSBC Premier breaks down banking barriers allowing customers to seamlessly bank anywhere in the world. United States persons (including U.S. citizens and residents) are subject to U.S. taxation on their worldwide income and may be subject to tax and other filing obligations with respect to their U.S. and non-U.S. accounts (including, for example, Form TD F 90-22.1 (Report of Foreign Bank and Financial Accounts (“FBAR”)). U.S. persons should consult a tax adviser for more information.

Within the United States, HSBC Premier Centers can be found in Los Angeles, Miami, New York City, San Francisco, Washington, D.C., Westport, CT., and White Plains, NY. In addition to Premier Relationship Managers in branches, there are over 250 Premier Centers worldwide. For more information visit: HSBCPREMIERUSA.com

Media Relations Contacts

The contacts listed here are for media-related inquiries only. For customer service, please visit "Contact HSBC.”

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