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HSBC Expands Los Angeles County Presence with New Branch in Rolling Hills Estates

27 September 2011

New, York, NY - HSBC Bank USA, N.A., (HSBC) part of one of the world's largest financial services organizations, has officially opened the doors to its latest full-service branch, situated in the heart of Rolling Hills Estates. The addition of this facility extends HSBC's network in Los Angeles County to 18 branches, employing scores of local people and serving thousands of business and personal customers.

HSBC Group's presence in over 80 countries and territories is perfectly aligned to Los Angeles County, with its high concentration of internationally connected individuals and businesses that benefit from both an on-the-ground HSBC branch presence and its extensive global reach.

Rolling Hills Estates Grand Opening

David Goeden, West Coast Regional President, HSBC Bank USA, N.A., said, "Rolling Hills Estates, with its strong international connectivity, is a great place to enhance our California branch network. As 'The world's local bank,' we fully understand the importance of serving the Rolling Hills Estates community locally while helping them make the most of global opportunities."

Located at 449 Silver Spur Road, Rolling Hills Estates, the brand-new, 2,700 square-feet facility features two teller stations, six meeting rooms and an ATM, as well as off-street parking and the latest in customer-friendly design.

Operating initially with a team of seven locally employed staff members, the Rolling Hills Estates branch provides a full range of financial services to both businesses and individuals, including Premier1, HSBC's global personal banking service. Premier offers international recognition, worldwide support, wealth management2, insurance, mortgages3, Premier World MasterCard® credit card4, access to a relationship manager, and 'Global View' an online service which allows customers to monitor their worldwide HSBC accounts from one place5.

Branch manager, Scott Cha-Choe, is a career banker with over 10 years professional experience. Scott and team are currently able to provide banking assistance to customers in Spanish, Korean and Burmese, in addition to English. Between them they offer nearly half a century's worth of combined banking experience.

This evening, HSBC will mark the occasion of its Rolling Hills Estates official launch with a grand opening ceremony, during which checks totalling $10,000 will be presented to two local charities: South Bay Chinese School6 and Peninsula Education Foundation7. All funds will be used to support local programs for young people.

Kitty Lim, Board Member, South Bay Chinese School, said, "South Bay Chinese School would like to thank HSBC Bank USA for its generous support."

Andrea Sala, Executive Director, Peninsula Education Foundation, said, "We are honored and thrilled to be the recipient of this grant from HSBC Bank USA."

Note to editors

HSBC Bank USA, National Association, with total assets of $195.1 billion as of 30 June 2011 (US GAAP), serves around 4 million customers through its personal financial services, commercial banking, private banking, asset management, and global banking and markets segments. It operates more than 470 bank branches throughout the United States. There are over 365 branches in New York state as well as branches in Connecticut, Washington, D.C., Florida, New Jersey, Pennsylvania, Maryland, Virginia, California, Delaware, Illinois, Oregon and Washington State. HSBC Bank USA, N.A. is the principal subsidiary of HSBC USA Inc., an indirect, wholly-owned subsidiary of HSBC North America Holdings Inc., one of the nation's largest bank holding companies by assets. HSBC Bank USA, N.A. is a member of the FDIC. Deposit products offered in U.S. by HSBC Bank USA, N.A.

HSBC in California

Through its network of over 35 branches located across the Greater Los Angeles, San Francisco and San Diego Metropolitan areas, HSBC Bank USA, N.A. offers a full range of banking products and services to individuals, small businesses, corporations and institutions. It leverages HSBC Group's international network to provide market leading product and services to meet its clients growing international needs.

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1 HSBC Premier is a premium financial management service offering a range of banking, investment and financing solutions. To qualify for HSBC Premier, you need to open a Premier checking account and maintain $100,000 in combined personal deposit and investment balances. Business owners may use their commercial balances to qualify for personal Premier membership. A monthly maintenance fee of $50 will be incurred if minimum balance requirements are not maintained.

United States persons (including U.S. citizens and residents) are subject to U.S. taxation on their worldwide income and may be subject to tax and other filing obligations with respect to their U.S. and non-U.S. accounts -- including, for example, Form TD F 90-22.1 (Report of Foreign Bank and Financial Accounts (“FBAR”)). U.S. persons should consult a tax adviser for more information.

Within the United States, HSBC Premier Centers can be found in Los Angeles, Miami, New York City, San Francisco, Washington, D.C., Westport, CT., and White Plains, NY. In addition to Premier Relationship Managers in branches, there are over 365 Premier Centers worldwide. For more information visit:

2 Securities and Annuity products are provided by Registered Representatives and Insurance Agents of HSBC Securities (USA) Inc., member NYSE/FINRA/SIPC, a registered Futures Commission Merchant, a wholly-owned subsidiary of HSBC Markets (USA) Inc. and an indirectly wholly-owned subsidiary of HSBC Holdings plc. In California, HSBC Securities (USA) Inc., conducts insurance business as HSBC Securities Insurance Services. License #: OE67746. Insurance products are offered through Insurance Agents of HSBC Insurance Agency (USA) Inc., a wholly-owned subsidiary of HSBC Bank USA, N.A., and an indirectly wholly-owned subsidiary of HSBC Holdings plc. Products and services may vary by state and are not available in all states. California license #: OD36843. Securities, Annuity and Insurance Products are: Not a deposit or other obligation of the bank or any of its affiliates; Not FDIC insured or insured by any federal government agency of the United States; Not guaranteed by the bank or any of its affiliates; and subject to investment risk, including possible loss of principal invested.

3 Premier discounts may require Premier balances, reserves, equity and automatic payment from a Premier checking account. Premier customers will need to maintain combined personal and/or qualifying commercial deposit and investment balances of at least $100,000 USD or equivalent at HSBC (in the U.S. or home country) to be eligible for Premier Mortgages.

4 U.S. HSBC Premier World MasterCard® credit cards are issued by HSBC Bank USA, N.A. or HSBC Bank Nevada, N.A. require a Premier relationship and are subject to credit approval.

5 Global View is not available in all countries.

6 South Bay Chinese School

South Bay Chinese School is the only non-profit school in the South Bay area and has been serving the community since 1971. It dedicates itself to providing a nurturing and stimulating environment for students to learn the Chinese language while striving to instill an awareness of Chinese heritage, and provide bridging programs to introduce Chinese culture to the community in an effort to build understanding of all cultures. The $2,500 HSBC grant is to be directed to Calligraphy and written Mandarin curriculum to enable students from all ages improve, understand and write Chinese more artfully and raise the level of sophistication which they read and write Chinese characters.

7 Peninsula Education Foundation

The Peninsula Education Foundation (PEF) is a philanthropic organization which raises money to bridge the ever-growing gap between State funding and the actual cost of educating a child in a Palos Verdes Peninsula Unified School District school. All money raised by PEF stays on the Peninsula and benefits the children in the Palos Verdes Peninsula Unified School District. The $7,500 HSBC grant is to be directed to the new Science, Technology, Engineering and Math (STEM) program.

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