Online privacy practices | HSBC

 

Online Privacy Practices

Our Website offers you the opportunity to view your current account information and perform transactions online, in addition to providing general information about our company and products. You may also view our Privacy Notice when you visit our Website.

To help us learn which products, services and sections of our Websites interest you, and to improve your experience, we use "cookies." Cookies are small files that our web server places on your hard drive to track activity on the Website during a browsing session, and across multiple sessions. We also use cookies to "remember" which online service you last logged into, so that we can pre-select that service on your next visit.

If you use the HSBC Mobile Banking service, we use cookies to determine if you have accepted the HSBC Mobile Banking Terms and Conditions. These cookies are small files that our web server places on your mobile device. The cookies we set contain no personal information. These HSBC cookies only identify that you have accepted the HSBC Mobile Banking Terms and Conditions, and cannot be read by any non-HSBC Websites.

The cookies we set contain no personal information. HSBC Cookies can only track activity on our Website or your acceptance of the Terms and Conditions within Mobile Personal Banking, and cannot be read by any non-HSBC Websites.

If you use our Money Management tools, formerly known as EasyView, or other online aggregation services, we collect information about the accounts and relationships included in your Money Management tools, including registration information such as your name and e-mail address. We also collect information about the accounts you have designated for the Money Management tools, such as account balances, transactions, transaction histories, e-mail information, bills, payment history and other account activity. We will not disclose any information about you we obtain solely through Money Management tools to any Non-Affiliate, except as needed to provide your Money Management tools, or as required or permitted by law. We may use this information to offer you other HSBC products and services that may be beneficial to you. Refer to the Money Management tools section of the Personal Internet Banking Terms and Conditions for further details.

We may also use information about your relationship with us to help us better understand your individual financial needs while you are on our Website. This information does not identify you personally unless you voluntarily give us personal information while online such as setting up your online account.

We may use third party advertising companies to serve ads on our behalf across the Internet. These third-party advertising companies employ cookie and 1x1 pixel.gif (web beacon) technology to measure and improve the effectiveness of ads for their clients. To do so, these companies may use anonymous information about your visits to our Website and other Websites. This anonymous information can include: date/time of banner ad shown, their cookie, and IP address. They may also collect personally identifying information while you are on their Website(s). This information could be used for online preference marketing purposes. Information about your visits to this and other Websites may be used to provide ads about goods and services of interest to you. From time to time, there may be other third parties that may collect personal information about your online activities while on this and other Websites and use this for purposes beyond our knowledge and control.

We do not respond to Web browser 'do not track' signals at this time. We await the result of work by the policy community and industry to determine when such a response is appropriate and what form it should take. We do allow you to exercise choice regarding the collection of information by third parties about your online activities over time and across third-party Websites or online services for online interest based advertising purposes by going to these sites to Opt-Out: http://www.networkadvertising.org/choices/ or http://www.aboutads.info/choices/.

In order to develop our Website in line with customer needs we work with WebTrends to track usage on our Website. WebTrends provides us with statistics to show us which pages on our Website are visited most frequently and how long visitors spend on our site. We use this information to help us plan how we should improve the site.

WebTrends uses a cookie to track the number of unique users of the site. It basically tells us whether we have a small number of regular visitors to the site or a large number of infrequent visitors. None of the information can be traced to an individual - we do not know who you are as a unique user, merely that there are a certain number of people using the site. You should refer to the WebTrends On Demand Privacy Policy to learn how they collect and use information.

Keeping your account information up-to-date is very important. If you believe that your account information is incomplete, inaccurate or otherwise not current, please contact us through the Customer Service section on this Website. If you prefer to manage your request offline, you may call or write to us at the telephone numbers and addresses provided on your account statements, or you may speak directly with a branch representative, or your designated relationship manager.

If we make updates to our Online Privacy Practices, we will update this Statement with the changes and update the “last revised” date posted at the bottom of the Statement. Any updates to the Statement become effective when we post the updates on this site. Your use of this site following the update to the Statement means that you accept the updated Statement.

Last Revised: July, 2014

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